About us

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About Diamond Story

Diamond Story is the best place to source and buy diamonds!

With offices in Melbourne and Hong Kong with another to open in SE Asia we truly are an international company dedicated to sourcing the best value stones! Our Hong Kong office allows us to get even better pricing from our suppliers which we pass on to you!

With more than 15 years in the industry you can be assured that you get the best prices, advice and workmanship at Diamond Story!

We take pride in the fact that our diamond experts give honest and blunt advice! We do not believe in sugar-coating as we believe that clients will do their own research to back up what we tell them is correct!

No pushy sales people here! Just honest and experienced staff whose job is to ensure you know exactly what you are buying.

We specialise in custom jewellery design! Our master jeweller has over 40  years of experience in handcrafted jewellery and specializes in producing items of the most exceptional beauty. 

We also offer a CAD service for clients for clients to visually see what their dream piece will look like.

Give us a call and set up an appointment! We guarantee you will leave better informed and educated than when you walked in!

Our Services

  • Custom design of all manner of jewellery including engagement rings, wedding bands, couple rings, earrings, pendants and bracelets
  • Sourcing of specific diamonds both naturally mined and Lab Grown.
  • Wholesale of diamonds to retail! Retailers contact us for more details
  • Gemstone sourcing
  • Diamonds, gemstones and precious metals trade-in
  • Jewellery valuation
  • Jewellery repair and resetting service. Bring your old rings in for a new breath of life!


  • Lowest prices in Australia! 
  • All diamonds sold are Conflict-free and we are signatories of the Kimberley Resolution.
  • Specializing in 100% eye-clean diamonds with no brown, green or milky discolouration 
  • 100% money back guarantee on our GIA certified diamonds subject to our terms and conditions.
  • Lifetime warranty on any manufacturing defects in the metal
  • Free lifetime professional cleaning
  • One complementary resize per year for the life of the ring!
  • Q Report certified jeweller

Key people

Paul Chung

As the director of Diamond Story and a GIA Alumini member, Paul has over a dozen years in the industry and a wealth of knowledge. You will find that Paul will do everything possible to ensure your experience at Diamond Story is a positive one!

Past and present clients of Paul know him to be "blunt and genuine" in his advice without sugar-coating anything. The google reviews left by Paul's many happy clients speak for themsleves. Paul believes in providing all the relevant information to a client so they can make an informed decision without them feeling pressured into buying anything.

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