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Melbourne's Diamond Wholesaler — Lab Grown & Natural Diamonds at Wholesale Prices

Buy Diamonds Direct from Melbourne's Trusted Wholesaler

Diamond Story is Melbourne's trusted diamond wholesaler with nearly 20 years of experience sourcing natural and lab-grown diamonds at wholesale prices. With access to over 2,000,000 diamonds — including GIA and IGI certified stones — and offices in both Melbourne and Hong Kong, we offer unbeatable selection and value. Whether you're designing a custom engagement ring, shopping loose diamonds, or exploring our ready-to-wear jewellery collection, our expert team guides you every step of the way. Visit our Melbourne showroom in the CBD or book a free virtual consultation today.

Expert diamond jeweller examining diamond in Melbourne workshop

About Diamond Story

WHY MELBOURNE'S DIAMOND BUYERS CHOOSE DIAMOND STORY

With offices in Melbourne and Hong Kong, Diamond Story operates as a true international diamond wholesaler — sourcing GIA and IGI certified natural and lab-grown diamonds directly from suppliers and passing the savings on to you. After nearly 20 years in the industry, our team of GIA-affiliated experts has helped thousands of Melbourne couples find their perfect engagement ring, wedding band, or fine jewellery piece. We combine wholesale diamond access with personalised, no-pressure service — in our Melbourne showroom or via virtual appointment.

About Diamond Story

FAVOURITES

CONSULT WITH A JEWELLERY SPECIALIST

Learn about what Diamond Story can do for you from the Comfort of your own home. Schedule a free virtual appointment or an in store appointment with one of our jewellery specialists today!

SCHEDULE AN APPOINTMENT NOW

CALL AN EXPERT03 9642 3649

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Frequently Asked Questions About Diamonds

Are lab grown diamonds real diamonds?

Yes. Lab grown diamonds are physically, chemically and optically identical to mined diamonds. The only difference is their origin — they're created in a controlled laboratory environment rather than mined from the earth. Both natural and lab grown diamonds are graded using the same 4C criteria (Cut, Colour, Clarity, Carat).

How much cheaper are lab grown diamonds than natural diamonds?

Lab grown diamonds typically cost 50–80% less than a comparable mined diamond. This allows you to choose a larger, higher-quality stone within the same budget.

Do you offer custom engagement rings in Melbourne?

Yes. Diamond Story specialises in custom-designed engagement rings. Book a free consultation at our Melbourne showroom or via Zoom, and our GIA-affiliated specialists will guide you through every step.

Are Diamond Story's diamonds certified?

We supply GIA and IGI certified diamonds. Certification documents accompany every diamond purchase, confirming its cut, colour, clarity and carat weight.

Can I view diamonds before buying?

Yes — visit our Melbourne showroom in person, or schedule a free virtual appointment via Zoom to view diamonds and ring settings from the comfort of your home.