Melbourne's Diamond Wholesaler — Lab Grown & Natural Diamonds at Wholesale Prices
Buy Diamonds Direct from Melbourne's Trusted Wholesaler
Diamond Story is Melbourne's trusted diamond wholesaler with nearly 20 years of experience sourcing natural and lab-grown diamonds at wholesale prices. With access to over 2,000,000 diamonds — including GIA and IGI certified stones — and offices in both Melbourne and Hong Kong, we offer unbeatable selection and value. Whether you're designing a custom engagement ring, shopping loose diamonds, or exploring our ready-to-wear jewellery collection, our expert team guides you every step of the way. Visit our Melbourne showroom in the CBD or book a free virtual consultation today.
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Over 2,000,000 diamonds to Choose from!
Whether its a natural or lab grown diamond, Diamond Story has the stone for you!
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Choose from one of our ready made pieces at unbelievable prices.
Shop our range of jewellery on SPECIAL NOW!
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Visit our showroom or schedule a zoom meeting
Learn about diamonds from the comfort of your own home via virtual appointment.
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Browse our extensive range of Lab Grown diamonds
Physically, chemically and optically identical to mined diamonds.
About Diamond Story
WHY MELBOURNE'S DIAMOND BUYERS CHOOSE DIAMOND STORY
With offices in Melbourne and Hong Kong, Diamond Story operates as a true international diamond wholesaler — sourcing GIA and IGI certified natural and lab-grown diamonds directly from suppliers and passing the savings on to you. After nearly 20 years in the industry, our team of GIA-affiliated experts has helped thousands of Melbourne couples find their perfect engagement ring, wedding band, or fine jewellery piece. We combine wholesale diamond access with personalised, no-pressure service — in our Melbourne showroom or via virtual appointment.
FAVOURITES
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GIA certified round brilliant Twist claw solitaire diamond ring,
Regular price $5,500.00Regular priceUnit price per$6,820.00Sale price $5,500.00Sale -
Twist diamond band 4 claw ring. Setting only
Regular price $2,499.20Regular priceUnit price perSale price $2,499.20 -
7 stone diamond engagement ring. Setting only
Regular price $2,088.90Regular priceUnit price perSale price $2,088.90 -
DS Signature diamond tennis necklaces in 18K W/G. 7.30 - 10.80+ total carat weight.
Regular price From $20,350.00Regular priceUnit price perSale price From $20,350.00 -
DS Signature diamond tennis bracelets in 18K W/G. 1.00 - 29.00+ total carat weight.
Regular price From $3,848.90Regular priceUnit price perSale price From $3,848.90 -
DS Signature princess diamond stud earrings in 18K W/G.
Regular price From $1,098.90Regular priceUnit price perSale price From $1,098.90 -
DS Signature diamond stud earrings in 18K W/G.
Regular price From $1,098.90Regular priceUnit price perSale price From $1,098.90 -
CLASSIC 6 CLAW KNIFE EDGE ENGAGEMENT RING. SETTING ONLY
Regular price $1,540.00Regular priceUnit price perSale price $1,540.00
CONSULT WITH A JEWELLERY SPECIALIST
Learn about what Diamond Story can do for you from the Comfort of your own home. Schedule a free virtual appointment or an in store appointment with one of our jewellery specialists today!
SCHEDULE AN APPOINTMENT NOW
CALL AN EXPERT03 9642 3649
Frequently Asked Questions About Diamonds
Are lab grown diamonds real diamonds?
Yes. Lab grown diamonds are physically, chemically and optically identical to mined diamonds. The only difference is their origin — they're created in a controlled laboratory environment rather than mined from the earth. Both natural and lab grown diamonds are graded using the same 4C criteria (Cut, Colour, Clarity, Carat).
How much cheaper are lab grown diamonds than natural diamonds?
Lab grown diamonds typically cost 50–80% less than a comparable mined diamond. This allows you to choose a larger, higher-quality stone within the same budget.
Do you offer custom engagement rings in Melbourne?
Yes. Diamond Story specialises in custom-designed engagement rings. Book a free consultation at our Melbourne showroom or via Zoom, and our GIA-affiliated specialists will guide you through every step.
Are Diamond Story's diamonds certified?
We supply GIA and IGI certified diamonds. Certification documents accompany every diamond purchase, confirming its cut, colour, clarity and carat weight.
Can I view diamonds before buying?
Yes — visit our Melbourne showroom in person, or schedule a free virtual appointment via Zoom to view diamonds and ring settings from the comfort of your home.
03 9642 3649