Who We Are

Diamond Story was established in 2017 to better serve the public by providing honest and unbiased advice when it comes to choosing a diamond.After more than 10 years in the diamond industry, the director Paul Chung, realised that the puclic were still getting the wrong advice and information in regards to diamonds.

Wanting to provide the public with a place they could come and get the best advice was the start in opening Diamond Story.

Because we understand that everyone is different with different tastes and preferences, and the Story behind each and every purchase is as important as the purchase itself, we take our time to get to know you to better undertand your needs.

Choice For All

Diamond Story prides itself on providing custom made jewellery made at our own workshop in Sydney.

Though the industry has veered towards E-Commerce where people can click and buy, we still prefer to deal with our clients face to face. This way we can be confident that you will be 100% happy with your purchase.

The best prices, workmanship and unbeatable service are also mantras that Diamond Story abide by, resulting in an unparaleled experience.

Start the beginning of your forever Story with us, Diamond Story!


Learn about the Diamond Story from the Comfort of your own home. Schedule a free virtual appointment with one of our jewellery specialists today!


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