About us

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Welcome to Diamond Story

The best place to source and buy both Natural and Lab Grown diamonds!

At Diamond Story, we celebrate the art of adornment and the beauty found in every exquisite piece of jewellery. Our passion for craftsmanship, combined with a commitment to elegance and quality, drives us to create pieces that resonates with individual style and personal stories.

Our Story

Founded in 2017 by Paul Chung, a diamond expert with more than 18 years in the industry, you can be assured that you get the best prices, advice and workmanship at Diamond Story! Our journey began with a vision to offer an easier way to source and buy diamonds in a ever growing complicated market. What started as a humble desire to provide the best quakity diamonds at the best prices, has grown into a destination where discerning patrons discover handpicked treasures that evoke emotions and capture moments to be cherished forever.

With offices in Melbourne and Hong Kong with another to open in Asia soon, we truly are an international company dedicated to sourcing the best value stones! Our Hong Kong office allows us to get even better pricing from our suppliers which we pass on to you!

Craftsmanship and Quality

Every piece made by us is a testament to exceptional craftsmanship and meticulous attention to detail. Our master jeweller ensures that each creation meets our stringent standards of quality. From ethically sourced gemstones to precision in metalwork, we take pride in offering jewellery that transcends trends and stands the test of time.

Specialising in custom jewellery design, our master jeweller has over 40  years of experience in handcrafted jewellery and specializes in producing items of the most exceptional beauty.

We also offer a CAD service for clients for clients to visually see what their dream piece will look like.

Our Commitment

At Diamond Story, integrity and authenticity are at the core of everything we do. We are committed to ethical practices, responsibly sourcing materials, and fostering sustainability within the jewellery industry. Our dedication extends beyond the beauty of our creations; it's a promise to contribute positively to the world while crafting pieces that bring joy and meaning to our customers' lives.

We take pride in the fact that our diamond experts give honest and blunt advice! We do not believe in sugar-coating as we believe that clients will do their own research to back up what we tell them is correct!

No pushy sales people here! Just honest and experienced staff whose job is to ensure you know exactly what you are buying.

Your Experience Matters

We understand that choosing jewellery is a personal journey, often connected to special moments and emotions. Our knowledgeable team is here to guide and assist you, providing a personalized experience tailored to your preferences and needs. Whether you're seeking a one-of-a-kind engagement ring, a sentimental gift, or a piece to elevate your everyday style, we're devoted to helping you find that perfect expression.

Our Services

  • Custom design of all manner of jewellery including engagement rings, wedding bands, couple rings, earrings, pendants and bracelets
  • Sourcing of specific diamonds both naturally mined and Lab Grown.
  • Wholesale of diamonds to retail! Retailers contact us for more details
  • Gemstone sourcing
  • Diamonds, gemstones and precious metals trade-in
  • Jewellery valuation
  • Jewellery repair and resetting service. Bring your old rings in for a new breath of life!
  • Lowest prices in Australia! 
  • All diamonds sold are Conflict-free and we are signatories of the Kimberley Resolution.
  • Specializing in 100% eye-clean diamonds with no brown, green or milky discolouration 
  • 100% money back guarantee on our GIA certified diamonds subject to our terms and conditions.
  • Lifetime warranty on any manufacturing defects in the metal
  • Free lifetime professional cleaning
  • One complementary resize per year for the life of the ring!
  • Q Report certified jeweller

Visit Us

Located in the heart of Melbourne CBD, we welcome you to visit us. For those unable to visit in person, our online store offers a seamless browsing experience making your journey that much easier.

Thank you for choosing Diamond Story as your destination for exceptional jewelry. We invite you to explore our offerings and encourage you to contact us if you have any questions.

Warm regards,

Paul Chung


Diamond Story