Diamond Story sells GIA certified loose diamonds that are priced lower than pretty much all retailers. By taking away the retail mark-ups and selling the stones at wholesale prices, we can offer the most competitive prices in Australia. You can experience our personalised services, by booking a free consultation with one of our diamond experts, who have been in the industry for over a decade. With careful consideration about your requirements, our experts will advise you about your options before crafting your jewellery.

Choosing a diamond can be a time-consuming process, however, our diamond experts will make sure that you are 100% satisfied with your pick. With an extensive range of over 150,000 diamonds in our inventory, we will find you the perfect diamond within your budget.

Our diamonds are sourced from a variety of suppliers from all over the world. This wide network of suppliers helps us offer you the right price and the best possible quality and value for money. All our diamonds are certified by GIA and other reputable labs, so you need not worry about the quality of the stone you are purchasing. In doing so, we also believe in being ethical with our services, so we can ensure that all our diamonds are conflict free and ethically sourced.




When buying a diamond from Diamond Story, you can be sure that the information that we provide is accurate, up-to-date and complete. We strive to provide all our clients with complete information so that you can weigh the pros and the cons. Our diamonds are certified, and you will receive a personal consultation with our diamond expert, who have been in the industry for many years. We are proud members of the GIA Alumni and the Jewellers Association of Australia and we follow and are bound by their strict Code of Ethics. Whether you are a frequent or a novice diamond buyer, our diamond experts will take the time to go through each factor pertaining to your diamond purchase, to ensure that you are happy with the final product. The first thing that our experts will focus on during the personal consultation, is making sure you understand the basic 4C’s of the diamond along with a number of other factors, so you can make an informed decision while making a purchase.

So hop on in today to select from a wide range of diamonds and free expert consultation.

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