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LAB GROWN DIAMONDS GUIDE

What Are Man Made Diamonds? Man made diamonds are also known as engineered diamonds or cultured diamonds and are grown in highly secure and controlled lab environments which use advanced...

ARE DIAMONDS INDESTRUCTIBLE?

Years ago, in 1948, The DeBeers Group came up with a slogan to best describe diamonds. “Diamonds are Forever,” it said. Lo and behold, everyone believed them.  How true is...

A GUIDE TO BUYING LOOSE DIAMONDS

Diamond Story sells GIA certified loose diamonds that are priced lower than pretty much all retailers. By taking away the retail mark-ups and selling the stones at wholesale prices, we...

SOUTH SEA, FRESHWATER, AKOYA AND TAHITIAN PEARL...

If you’re looking for the perfect piece of pearl jewellery, it’s important to understand what makes these shiny little gemstones so special. There are actually four types of naturally occurring pearl,...

WHAT ARE THE MOST POPULAR DIAMOND SHAPES?

If you’ve got cash to splash, diamonds can be your best friends too. These precious stones are scintillating, tantalizing and irresistible in their beauty. Authentic diamonds are unmistakably brilliant and...

WHY IS THE CUT SO IMPORTANT IN A DIAMOND?

WE ANSWER YOUR TOP 3 QUESTIONS Ever researched about what gives diamond it’s value? The most common term you will come across is the 4 C’s of the diamond. One...